The Franchise Expo, organized by Infopro Digital and the French Franchise Federation, is the world’s largest franchise event. Held from March 15 to 17, 2025 at the Porte de Versailles, this unmissable event brings together entrepreneurs, investors and iconic brands.

Metro Franchise Expo Campaign

To ensure spectacular and immersive visibility for this edition, we designed a FOOH (Fake Out of Home) triptych, bringing together three trompe-l’oeil digital animations, creating a dynamic visual narrative to generate excitement.

An immersive narration in three parts

1. A first surprise effect at the Arc de Triomphe

The adventure begins in the heart of Paris, where we follow a young entrepreneur from behind contemplating the Arc de Triomphe. Suddenly, a gigantic banner unfolds on the monument, displaying the date of the event and the Franchise Expo logo.

The spectacular effect is amplified by the appearance of a giant yellow hand (graphic element of the event’s communication) that crosses the banner, attracting attention and piquing the curiosity of the spectators.

2. An immersion in the Parisian subway

The journey continues in the Paris metro carriages. Through the carriage window, the yellow hand knocks on the glass, indicating to our entrepreneur in search of ideas that it is time to get off at the Porte de Versailles station.

Arriving on the platform, a Franchise Expo poster catches her eye. In an instant, the poster lifts up and reveals 3D objects related to the various sectors represented at the show, creating a surreal and captivating effect.

3. An invitation to the heart of the living room

The final scene brings our character in front of the Parc des Expositions. A monumental poster located above the entrance announces the imminent opening of the show.

Then, the camera rises towards the sky, revealing a multitude of animated hot air balloons, each representing an exhibiting brand, thus offering a poetic and immersive visual conclusion.

An effective teasing strategy

This FOOH triptych follows a progressive logic:

  • A first spectacular announcement effect to captivate the public.

  • An immersive and interactive staging that guides the audience to the event location.

  • An inspiring finale that highlights the scale of the show and the diversity of exhibitors.

Finally, to give narrative coherence to this campaign, we produced a video bringing together the three FOOHs, embellished with fluid transition sequences, in order to offer an impactful and memorable teaser.

Delivery of 3 types of formats for the social networks LinkedIn, Instagram and YouTube: Story (vertical), Post (square) and 4K 16:9 (Horizontal). The campaign was spread over 3 months with one video broadcast per month (January, February and March 2025).

This strategy once again illustrates the power of FOOH in promoting major events, by combining visual innovation and spectacular immersion.

See you from March 15 to 17, 2025 at the Porte de Versailles for Franchise Expo!